Annual B -School Fest
On 9th, 10th & 11th of December 2011.
Business Games
An ambitious company brings out an equally ambitious product. Alive and roaring the products kicks
up a storm in the market. However, one fine day the competitor comes out with a replica and kills
this product.
It remains unnoticed for years and the company takes it away from the market. Now the product is finding its way back.
The company decides to resurrect the product, give it life, and like a phoenix, rise from its ashes to gain what was rightfully theirs. You have to bring it back to life and successfully position what was long forgotten and withdrawn.
Format of the Event:
Round -1: [NOW OVER] Online Quiz to test your Marketing Knowledge. It will be conducted on 14th Nov 2011 at 10PM. All the Participants need to register on www.dare2compete.com to participate in the quiz.
Round-2: Case study to the shortlisted candidates and submission of abstracts
=> Deadline for Case Study submission is 25th November, 2011.
Campus Round: Final shortlisted teams will be invited on campus for Presentation
Prizes:
First Prize - Rs. 30000
Second Prize - Rs.20000
